Thursday, 29 November 2007

QUESTION: - Why has the case of the teddy bear and the "M" word caused so much controversy?

Clearly, given the potentially (albeit not actual) global reach of this blog, and the fact that people of all faiths, creeds and nationalities may choose to refer to it both for direction and solace (although certainly not for a few laughs) on a regular basis, I always try to ensure that in answering questions I do not inadvertently cause offence. Hence why I have not used the "M" word in full, when detailing the question above.


The "M" word in question causes strong reactions from people of different faiths, quite literally causing hatred within some faiths, whilst clearly to others it is a source of love.

Yet the combination of a child's bear with the "M" word has caused controversy and chaos across the world.

The bear in question is of course, Paddington Bear who has broken the habit of a lifetime, swapping his trademark marmalade sandwich for Marmite in a TV ad campaign.

In the commercial, Paddington - who for the past 49 years has kept an "emergency" marmalade sandwich to hand - decides that he "ought to try something different".

Settling on Marmite and cheese, which he finds "really rather good", Paddington proceeds to feed a piece of the sandwich to a bird that lands nearby.

Playing on Marmite's advertising catchline of "You either love it or hate it", the bird hates the taste and flies off, triggering a chain reaction that sees a taxi crash into a shop and a watermelon catapulted to hit a policeman.

As I said, controversy and chaos across the world!!!!

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